Monthly Archives: February 2009

Free Social Media Applications for the iPhone

I recently made a new addition to my tech stable. Action Jackson, as I’ve dubbed my iPhone 3G is fresh out of the box and already impressing me constantly. The commercials you see are absolutely right, what makes the iPhone so incredible is the thriving application community. I’m always trying to find a way to stay better connected to my online presence, and after lots of experimentation and shopping around at the App Store, and reading around the net, these are the ones I think you’ll find indispensable.

facebook-iphone1

 Facebook Application for iPhone. This one should be an obvious choice. I tell anyone who is beginning their experience with an online presence to start with Facebook. The app is great, very functional, stable and a really easy way to use Facebook without actually going to the site. You can even upload and take photos through the application, a real must-have.

images Twitterrific. There are a lots of applications for Twitter, I mean tons. You really can’t get better than this application. You can view links that people tweet, add pictures to your tweet, even add a GPS marker. The one draw back to this application is that you can’t choose to follow people through the application or search key words and hash tags. That sound like some serious drawbacks but other applications really lack the functionality this app provides.

wordpress-iphone-app WordPress for iPhone. Got a WordPress blog? You might really find this one useful. Especially for firing off a quick blog entry on the go. The functionality is admittedly limited, that means you wont be changing html code through this app, but you can definitely add photos, save drafts and keep up with the more crucial functions of your WordPress blog through this app.

instapaper_shot2  Instapaper. Ok so this isn’t specifically a social media application, but its all about how you use it. Instapaper is a application and website that allows you to quickly and easily bookmark articles you come across on your main computer and mark them to be pushed to your iPhone for reading at a later time. This is great for catching up on blogs, or reading things you come across while in the middle of another task.

There are hundred of applications being developed that push the familiarity zone of most users. Some use GPS to locate you, and locate friends around you… kinda creepy in my humble opinion. Some use common interest to plug you in with people you ordinarily would never have come in contact with. But these applications are tried and true, established and staples in their field. If your don’t have them, stop what you’re doing (I’ll wait) and go pick them up, heck they are free.

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Is Social Media Right For You?

I had an insightful experience last Thursday as I sat in my Social Media class. Our professor was asking some general questions about groups familiarity with Twitter and other social media tools. 

 

The results were astonishing. 

 

In a class of 40 students in ranging in age from 18 to early 20s the overwhelming consensus was that we as a class were nearly clueless how to utilize these avenues of media. And with that on my brain, my mind began to wander. 

PR practitioners and marketers think the express train to the coveted under 35 year old market is though social media. They look at statistics like 98% of that demographic has an online presence via Facebook or some lesser version thereof and they draw conclusions, conclusion that aren’t always accurate. 

If my own experience can be applied to the larger whole, are there misconceptions being made about people’s adoption of social media? Or more importantly, are there industries and companies that should have a greater social media presence than others, and I believe the answer is yes.

I think its absolutely possible that many business are wasting resources by implementing too large of a social media presence or one that isn’t based in the right principles. I developed some broad questions that can help decide if social media is right for you.

 

 

  • Is your business in the technological sector
  • Are a significant portion of your publics active social media users
  • Are your peers and competitors being successful via social media
  • Is there significant discussion about your industry on social media sites

If you can answer “yes” to half of those questions than it might be wise to consider your online presence, and ask yourself one more important question: “How will my organization be perceived through social media?” 

That might not sound particularly telling, but consider this: If you use social media to advertise or shamelessly promote, you will certainly have a negative effect on your organizations image. Social media is two-way relationship, the web 2.0, and if those elements are key in your social media approach, you’d better try another road.

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